Conversion Funnel
LiveTrack merchant progression · 56 total leads
Terminated:0
No Show:2
Lost:2
01
New Lead56
100%
02
App Submitted48
86%
03
slack pending45
80%
04
Underwriting41
73%
05
Approved38
68%
06
Processing16
29%
Overall Conversion
67.9%
Total Drop-Off
40
Avg Stage Conversion
81.1%
Pipeline Health
Excellent
Drop-Off Analysis
Where merchants are lost and why
7%
overall drop rate
New Lead
4 lost(8% of stage)avg 22%
Why this happens
Leads go cold before first contact. Common causes: slow follow-up (>24h), mismatched expectations from marketing, or unqualified referrals entering the pipeline.
Recommended action
Reduce first-contact time to under 4 hours. Implement automated welcome SMS/email on lead creation. Pre-qualify leads with a short intake form before assigning to pipeline.
4
Total Lost
7%
Drop Rate
New Lead
Biggest Bottleneck
<20% stage loss
20–40% stage loss
>40% stage loss
Pipeline Breakdown
Distribution across all stages
56merchants
New Lead · 4App Submitted · 3Need Docs · 2Underwriting · 3Approved · 22Processing · 16No Show · 2Lost · 2
New Lead
4
7%
App Submitted
3
5%
Need Docs
2
4%
Underwriting
3
5%
Approved
22
39%
Processing
16
29%
No Show
2
4%
Lost
2
4%